Patient empowerment relates to patient knowledge — a higher level of understanding about a condition and its treatment can empower patients to take control of self-management. This is especially important for chronic diseases like asthma, where patients must have knowledge that treatment will change their lives for the better, as this will motivate them to make continual, long-term efforts towards management.

PinkTree attempts to give patients’ more knowledge and insights of their disease condition, allowing patients to be comfortable, as it facilitates collaboration in treatment, a more patient centered approach to care and shared decision making with their doctors.